Betty Duthilleul

For more than 17 years, Betty has supported companies and executives operating in international, complex, and highly customer-oriented environments. Fluent in French, Spanish, and English, she works seamlessly within multicultural settings.

Throughout her career, she has developed cross-functional expertise at the intersection of business, organizational, and human challenges.She has built strong experience across the retail, distribution, luxury, and beauty sectors, notably alongside international brands within the LVMH and Sephora ecosystem, addressing customer experience, loyalty, and brand development challenges. Her background in the FMCG industry, particularly with Mars, has also enabled her to develop recognized expertise in commercial strategy and trade marketing.

Betty has also led communication agencies and supported international brands in their growth, transformation, and positioning strategies. A specialist in CRM strategies and customer experience, she designs and implements high-impact initiatives aimed at enhancing commercial performance and customer engagement. She also operates across a wide range of industries including healthcare, education, finance, automotive, and leisure.

Betty’s strength lies in her ability to combine strategic vision, deep understanding of human dynamics, and systemic analysis of organizations. She supports executives on growth, transformation, leadership, and decision-making alignment challenges, particularly in transition or high-change environments.Betty joined IMT Partners in 2026 as a Partner to support the firm’s development in Madrid and, more broadly, across Spain. She brings her international expertise and strong understanding of multicultural environments to support executives and organizations in their growth, transformation, and leadership challenges.